We have an easy to use dashboard where you can enter the monthly subscription cost of your internet lead providers like TrueCar and our dashboard will automatically calculate based on sold deals: the conversion rate, cost per lead, and most importantly, cost per sale. That gives you as the dealership the must-have business analytics about lead spend.
The dashboard also allows for custom tracking as well of offline and online marketing sources. For example, if your dealership is running a mailer campaign with a specific call to action that can be tracked by adding it in as a marketing source under the Selly Dealer settings menu. Online marketing sources like Facebook campaign can be manually tracked as well.